Hi there — I’m Amalia Nelson,

A product designer with a passion for user research, holistic strategy, and impactful craft.

Image of p44 Overview page

P R O J E C T 4 4

Getting customers to value more quickly

A comprehensive redesign of our Overview to help every persona gain valuable insights as soon as they log in.

P R O J E C T 4 4

Enabling connection management throughout the lifecycle

One place for customers to monitor the implementation and performance of carrier connections powering their network.

An image of a table with quick filters and an advanced query panel

P R O J E C T 4 4

A new filters framework to support efficient workflows

Helping novice and power users find what they need faster with more intuitive and filtering and table configuration.

Image of Sidecar Health ID card page

S I D E C A R H E A L T H

Cost savings through better conversations

Designing a digital card experience to help members explain their unique insurance model and receive itemized bills.

Image of Sidecar Health admin center

S I D E C A R H E A L T H

Preventing errors by surfacing critical context

Increasing the visibility of account statuses and conversation history to help admins support members and escalate issues.

Four different upsell designs

Q U I Z L E T

Iterative A/B testing to increase conversion

A series of tests to drive results for our users and our business, and refine our upsell approach across the subscription funnel.


More work and side projects…

Improving usability and adding data to help teachers assess student progress

Giving ThredUp sellers more control with a new listing flow

A new website for Project Hired, supporting job seekers with disabilities

Streamlining vacation planning with a travel quiz and concierge