Hi there — I’m Amalia Nelson,
A product designer with a passion for user research, holistic strategy, and impactful craft.
P R O J E C T 4 4
Getting customers to value more quickly
A comprehensive redesign of our Overview to help every persona experience value as soon as they log in.
S I D E C A R H E A L T H
Facilitating conversations for cost savings
Designing a digital card experience to help members explain their unique insurance model and receive itemized bills.
S I D E C A R H E A L T H
Unburying information to prevent errors
Increasing the visibility of account statuses and helpful context for supporting members, aligned to admin workflows.
Q U I Z L E T
Evolving our upsells for greater impact
A series of A/B tests to refine our approach and drive better results for our users and our business.
More projects
Helping teachers assess student progress
Empowering sellers with a new listing flow
Making relationship coaching accessible